in my opinion, the main issue is, that the main thing what we want to do is on the bottom of the page. we would need to move the registration to the Hero section and keep educating them throughout the page and offer the registration along the way.
Answer
- Agreed that the email opt-in should be moved to the top.
- In fact, it would be great to have both at the top and at the bottom.
- People who read till the end can get in without scrolling back up.
- CTA buttons along the way can anchor to the form again.
and the second thing is that conversion is set up as a lead. we should firstly buy leads and then the second conversion shold be purchases.
Ans
Yes.
We’re tracking both:
- Leads
- Purchases.
Flow is:
- People become leads first.
- Then, purchase later.
That’s the natural customer journey.
just as a side note, i noticed you pointed out that the price is wrong. on the popup it is fixed. To get the 47$ offer, we should show 2656 credits, but isnt it weird? if you would like to show smaller mount, then maybe 2000 credits with usual price of $70.8 and with -50% $35,4.
Ans
What we discussed on the initial call was $47 for 5,000 leads.
Later, I understood that it was a technical difficulty.
And so for simplicity, it is set up as 50% off. I respect that.
Note that It’s not a very compelling offer for a first touch point user.
Ideally, you want the user to think, “what, this is a no brainer, I simply have to get it now”
and not, “nice discount, but not now”.
A no-brainer offer get 1 foot in the door.
but what i see on the ads, there are CTA - get 1000 free credits, but on the image, there is -50% off. Could you unify the messaging pleaase
Ans
Thanks, I'll send your feedback to the ad team.
We let Facebook choose which images, headlines, and copy to show each user.
Their data helps them match the right combination to each person.
We did intentionally place this grouping in the mix.
Coz then we'll have two powerful hooks instead of one.
- Not interested in 50% off? We got 1k free credits for u to try.
- Not interested in one-time credits? We got 50% off for you.
This strategy helps contribute to our high click through rate.
Facebook doesn't always show both.
Sometimes users see just the discount, other times just the credits.
Facebook matches offers to users based on billions of data point.
We suggest keeping both offers. Let us work our ad magic to drive u traffic.
If you still want to remove one offer, let's wait until Facebook finishes learning.
Changes now restart the learning process.
here is the new flow: https://docs.google.com/document/d/1rQgZhpgMnSYcHR9wSFyjqofNfpe1pRjstRtoWR13EDI/edit?tab=t.0
Ans
Let us study the new flow and get back to you. Thanks Kristel!