Hello Kristel & team,
As discussed over DM, we’re doing another complementary landing page audit for Scrubby.
There are about 20+ pointers.
The top 2 are:
1/ Conflicting Call-to-Actions
- 2 to registration
- 1 to email signup
- 1 to login
- 1 to G2 profile
What exactly do we want users to do on this page?
2/ There’s no “upselling”
- The current flow jumps directly to a 5k credits payment (pop up) after email collection.
- That’s not really upsell. it’s just like navigating to a pricing page.
- An upsell should have persuasive sales copy.
- Besides, out of the 5 CTAs, I believe only the email field (at the bottom of the page) triggers the upsell pop up.
- The rest do not, even if someone creates an account.
Do check out the rest of the pointers. I’m sure it’ll help your marketing team improve conversion rate and results at the back end of the funnel.
Find the Landing page audit on the right side of the whiteboard.
Link: https://boardmix.com/app/share/CAE.CLK2CyABKhAxMUHO_3uLBpfMYtB-_mEEMAVAAQ/M97OVa