Jan 23, 2025
quick update: we’ve updated the Meta Conversion API settings to improve your data accuracy. This update improves both under-reporting and over-reporting issues we identified in the previous tracking setup. Your conversion data should now provide a more precise view of your campaign performance and ROI.
Note: While this significantly improves tracking accuracy, there’s still one more optimization we can implement to handle ad blockers more effectively. We’ll coordinate with you on this final step to ensure we’re capturing as much data as possible within privacy constraints.
January 21, 2025
- GTM Server Setup Assistance: Joshua requests assistance with the GTM server setup to improve tracking accuracy.
January 13, 2025
- Advanced GTM Setup: Joshua plans to set up a more advanced tracking system in GTM, requiring server-side implementation assistance. This indicates ongoing efforts to improve tracking accuracy.
- Confirmation of Server-Side Tracking: Kristel confirms that server-side tracking is already implemented, based on information from Target Media. This requires internal clarification and coordination to avoid redundant efforts.
January 12, 2025
- Admin Access for Troubleshooting: Joshua requests full admin access to the Business Manager to troubleshoot tracking issues with Meta. This highlights the need for agency access to effectively manage and optimize campaigns.
January 9, 2025
- Spatium reach confirms UTM parameters are set up correctly.
- Further Investigation into Email and GA Issues: Erik asks clarifying questions about the email statistics and GA tracking to diagnose the problems.
- Meeting Notes and Action Items: Meeting notes highlight the need to activate the 50% email flow, address the Conversion API activation and Meta Pixel ownership, improve landing pages, and review UTM settings.
January 7, 2025
- Request for Call and GA Investigation: Kristel requests a call to review results and brainstorm improvements to the funnel, including landing page content and emails. She also reiterates the issue of Google Analytics not showing any statistics from Facebook Ads, despite claims that the tracking is set up correctly.