22-1-2025
- Suggestions On Scrubby Landing Page
- Applied Revisions on Scrubby Landing Page
- Scrubby TOF Static 4 (Final Approval)
21-1-2025
- Scrubby TOF Static 1-4 (2 Regular Ads & 2 Visual Metaphor) (Done)
20-1-2025
- Scrubby Landing Page (Improved 2nd Page)
- Scrubby Landing Page (3, 5, 6, 7 - All Progressed)
- Scrubby TOF Static 1 (50% Off) (Done)
- Scrubby TOF Static 1-4 (2 Regular Ads & 2 Visual Metaphor) (Approved)
17-1-2025
- Scrubby Landing Page - 1st Page Hero Section (Done)
- Scrubby Landing Page - 2nd Page Transformation Visuals (80% Done)
- Scrubby TOF Static 1-2 (Regular Ads) (For Review)
- Scrubby TOF Static 3 (Visual Metaphor) (In Revision)
- Scrubby TOF Static 4 (Visual Metaphor) (Draft Approved)
16-1-2025
- Scrubby TOF Static 1-2 (Regular Ads) (For Review)
- Revised Scrubby Copies
- Started Studying Deeper The MOF-BOF Flow for Landing Page for Scrubby
15-1-2025
- Scrubby 4 New Creative Copy (For Approval)
- Carousel For Scrubby
- GIF Style Video For Scrubby
14-1-2025
- Scrubby New Visual Metaphor Angles (Approved)
10-1-2025
- Scrubby Static 1 (50% Off) (For Review)
- Scrubby Static 2 (50% Off) (Done)
- Scrubby Static 3 (50% Off) (Done)
9-1-2025
- Conceptualized Scrubby Angles For Usual & Visual Metaphor
8-1-2025
- Scrubby Static 1 (50% Off) (For Review)
- Scrubby Static 2 (50% Off) (For Review)
- Scrubby Static 3 (50% Off)
7-1-2025
- Scrubby Static 1 (50% Off) (For Review)
- Scrubby Static 2 (50% Off) (In Revision)
- Scrubby Static 3 (50% Off) (Draft Revision)
6-1-2024
- Scrubby 50% OFF BOF Subhead (For Approval)
9-12-2024
- Scrubby TOF Static 1 & 2: 50% Off (done)
6-12-2024
- Scrubby TOF Static 1 & 2: 50% Off (done)
5-12-2024
- Scrubby TOF Static 1 & 2: 50% Off (for review)
4-12-2024
- Scrubby TOF Static 1 & 2: 50% Off (for review)
3-12-2024
- Scrubby TOF Static 1: 50% Off (for review)
2-12-2024
- Scubby TOF Static 3: Try It Free (1000 Credits) variant (Done)
13-11-2024
- TOF 1: Try it Free (1000 Credits) 50% on all apps (done)
11-11-2024
- Scrubby 5 Statics (Swapped Headlines)
8-11-2024
-Scrubby MOF/BOF Static 1-5 (Done)
7-11-2024
- Scrubby MOF/BOF Static 1,3,4,5 (Final Approval)
- Scrubby MOF/BOF Static 2 (In Revision)
6-11-2024
- Scrubby MOF/BOF Static 1-5 (For Review)
5-11-2024
- Scrubby MOF/BOF Static 1-4 (For Review)
- Scrubby MOF/BOF Static 5 (Awaiting Approval)
- Applied Scrubby MOF/BOF Copy Revisions
5-10-2024
- Scrubby MOF/BOF Static 1 & 3 (For Review)
- Scrubby MOF/BOF Static 2 (Awaiting Approval)
31-10-2024
- Scrubby MOF/BOF Copies (First Draft Done)
29-10-2024
- Review Scrubby Emails (Done)
28-10-2024
- Reviewed Scrubby’s email copies (Up to email 3 done)
25-10-2024
- Scrubby TOF Angle 1 Static 1-3 (DONE)
- Scrubby TOF Angle 2 Static 1-3 (DONE)
- TOF Angle 2 - Static 1-6 (done)
- TOF GIF 1 & 2 (done)
24-10-2024
- TOF Angle 1 Static 1-3 (DONE)
- TOF Angle 2 Static 1 & 3 (DONE)
- TOF Angle 2 Static 2 (In Revision)
- TOF Angle 2 - Static 1-6 (for review)
23-10-2024
- TOF Angle 1 Static 1 (DONE)
- TOF Angle 1 Static 2-3 (Final Approval)
- TOF Angle 2 Static 2 (In Revision)
- TOF Angle 2 Static 1 & 3 (Final Approval)
- Scrubby TOF Angle 2 Static 2 Creative Copy Revision (Done)
22-10-2024
- Finished Scrubby Carousel Copy First Draft (For Approval)
- Scrubby TOF Angle 2 Static 5 Revision (Done)
- TOF Angle 1 Static 1-3 (Final Approval)
- TOF Angle 2 Static 1 (Final Approval)
- TOF Angle 2 Static 2-3 (For Review)
21-10-2024
- Mapped out customer journey visually
- Offered advice at different stages of the customer journey
- Provided email onboarding advice
- TOF Angle 2 - Static 1: Reveal Profitable Leads With 98% Accuracy on Emails Deemed Risky By Email Scrubbers (done)
- TOF Angle 2 - Static 2-5: Reveal Profitable Leads With 98% Accuracy on Emails Deemed Risky By Email Scrubbers (for final review)
- Scrubby meeting
- Key Points:
- 1. The marketing funnel will with offering 1,000 free credits as a hook to attract users.
- 2. A 50% discount will be introduced as an upsell opportunity after users sign up.
- 3. The landing page should focus on the benefits of Scrubby and be general enough to appeal to different audience segments.
- 4. There's a need to determine how to collect email addresses or have users sign up to redeem the free credits.
- 5. The email sequence will be adjusted to be less aggressive, potentially sending emails every other day instead of daily.
- Takeaways:
- 1. The funnel needs to be clearly mapped out and communicated to all team members.
- 2. The landing page and email sequence need to be aligned with the overall funnel strategy.
- 3. There's a balance to strike between educating users and promoting the offer.
- 4. Email content should mix longer, story-based emails with shorter, focused ones.
- 5. The discount offer should be introduced early but not pushed aggressively.
- Next Steps:
- 1. Ken will create a comprehensive, visual map of the funnel and send it to the team.
- 2. Ken will share ad copies and visuals with Kristel for feedback.
- 3. Abhinav will review and revise the email sequence based on the discussion.
- 4. The team needs to resolve how to collect email addresses or integrate sign-ups with the free credit offer.
- 5. The development team will need to set up the email automation system for the sequence.
- 6. The team will finalize the landing page requirements and content.
- TOF Angle 2 Static 1: Email Precision Pays. Our Validation Delivers It With 98% Accuracy (for final approval)
- TOF Angle 1 Static 2: A Lead Verifier Wastes Up To 50% of Valuable Leads -That’s Literally Throwing Away Money (for final approval)
- TOF Angle 1 Static 3: Leads Worth Thousands of Dollars are Unknowingly Discarded Everyday - Let's Fix That. (for final approval)
- TOF Angle 1 Static 1: Beyond Verification: “Risky” Leads? Don't Trash Them, Cash Them! (for review)
- TOF Angle 2 Static 2:Bad Emails Cost You, But Discarding Good Leads Will Cost You More (Conceptualization)
18-10-2024
- Scrubby Creative Copy Improvements On Angle 2 & 3 (Done)
- Scrubby Ad Body Copy On Angle 2 & 3 (For Approval)
- Scrubby Angle 1 Static 1-3 (Draft Approved)
17-10-2024
- TOF Static 3 initial design (done)
- TOF GIF 1 & 2 (done)
- Scrubby Creative Copy For Angle 2 (For Approval)
- Scrubby Creative Copy For Angle 3 (80% Done)
16-10-2024
- Applied revisions on the Scrubby Email Series
- Created Scrubby Ad Body Copy For Angle 1 (For approval)
- Improved feature copy on Scrubby Creatives
- TOF Static 3 new design (for final review)
- TOF GIF 2 swipe inspirations (for final review)
- TOF GIF 1 swipe inspirations (for final review)
15-10-2024
- Scrubby Free Credits Landing Page Recommendations (Done)
- Scrubby Upsell Landing Page Recommendations (Done)
- Scrubby Email Series Rough Plan (Done
- TOF Static 3 initial design (for final review)
- TOF GIF 2 swipe inspirations (for final review)
- TOF GIF 1 swipe inspirations (for review)
14-10-2024
- Created First Draft Of Scrubby Creative Copies (For Approval)
- Created New Concepts for Scrubby
- TOF Static 3 initial design (pending copy)
- TOF GIF 1-2 swipe inspirations (pending copy)
11-10-2024
- Offer creation
- Ad audit